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kick off
kick off {v. phr.}
1. Делать первый удар по мячу, начинающий футбольный матч.
John kicked off and the football game started.
2. {informal} Начинать; запускать; стартовать.
The candidate kicked off his campaign with a speech on television.
The fund raising drive was kicked off with a theater party.
3. {slang} Умирать.
Mr. Jones was almost ninety years old when he kicked off.
Син.: KICK THE BUCKET.
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Источник: A Dictionary of American Idioms